What I should say is.... "A great reason to visit the Antique Rose Emporium!" The Brugmansia are in full bloom and it is a heavenly fragrance.
Brugmansia, family Solanaceae, is native to subtropical regions of South America from Columbia to Brazil. It can become a small tree with light brown bark. (Not to be confused with Datura, most times an annual whose flowers are erect.)
Here in Central Texas treat the "Wedding Bell" flower as a root hardy perennial. Planted in Spring in good garden soil in either part to full sun. All parts of this plant are poisonous.
"Super Nova" is larger than any white I have seen and "Frosty Pink" is to the left.